Social Media Marketing

**Social Media Marketing Specialist** **About the role** We are seeking a creative, data‑driven Social Media Marketing Specialist to amplify our brand presence across digital platforms. You will craft engaging content, manage campaigns, and analyze performance to drive audience growth and conversion. **Key Responsibilities** - Develop and execute a comprehensive social media strategy aligned with business objectives. - Create, curate, and schedule high‑quality content (copy, images, video) for platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter. - Monitor community engagement, respond to comments, and foster brand advocacy. - Run paid social campaigns, optimize budgets, and report on key metrics (reach, engagement, conversion). - Collaborate with cross‑functional teams (marketing, design, PR) to ensure brand consistency. - Stay current on platform updates, emerging trends, and competitor activity to inform strategy. **Required Qualifications / Skills** - Bachelor’s degree in Marketing, Communications, or related field. - 1+ years of hands‑on social media marketing experience. - Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer). - Strong written and verbal communication skills; ability to adapt tone for different audiences. - Analytical mindset with experience using analytics dashboards (e.g., Meta Business Suite, Google Analytics). - Familiarity with graphic design basics (Canva, Adobe Creative Suite) and video editing tools is a plus. **Nice to Have** - Experience managing paid social campaigns with a proven ROI record. - Knowledge of SEO and content marketing integration. - Multilingual content creation skills.