GM/AGM (Distribution Sales)

We are looking for a seasoned Distribution Sales Head to build and manage our India-wide distribution and retail network for badminton and pickleball products. The candidate will be responsible for appointing distributors, building dealer relationships, placing products in local sports shops, increasing retail visibility, and driving sales through the general trade and sports goods market. The ideal candidate must have strong connects with sports goods distributors, wholesalers, dealers, local sports shops, retail chains, academy-linked retailers, and regional market influencers. This is a strategic and execution-focused team-handling role, suitable for a sales leader who understands how to position a new sports brand against established players such as Yonex, Li-Ning, Hundred, Victor, Cosco, Nivia, Vinex, SG, and other leading brands. Product Categories The candidate will handle distribution and retail sales for: Badminton shuttlecocks Badminton rackets Badminton shoes Badminton accessories Pickleball rackets Pickleball balls Pickleball shoes Pickleball accessories Key Responsibilities Distribution Network Development Create and execute a national distribution sales strategy for badminton and pickleball products. Identify, appoint, and manage distributors across key Indian markets. Build a strong dealer and retailer network in metro, Tier 1, Tier 2, and high-potential sports markets. Ensure product placement in local sports shops, multi-brand outlets, academy-linked stores, and regional wholesale markets. Develop region-wise distribution plans based on market size, competition, demand, and sports activity. Retail Market Expansion Drive product availability and visibility in local sports goods shops. Build relationships with shop owners, dealers, wholesalers, and regional market leaders. Ensure proper shelf placement, branding, product display, and retail-level promotion. Support retailers with product knowledge, schemes, margins, samples, and sales material. Track retail movement and improve repeat orders from active dealers. Sales Strategy & Revenue Growth Build and deliver the distribution sales strategy for India. Achieve monthly, quarterly, and annual sales targets through distributor and dealer channels. Create pricing, margin, incentive, and trade scheme plans for distributors and retailers. Launch new products across priority markets with structured sales campaigns. Monitor primary sales, secondary sales, stock rotation, and market demand. Ensure distributors maintain healthy stock levels across all major product categories. Distributor Management Set clear targets for distributors and monitor performance. Review distributor sales, outstanding payments, market coverage, and retail reach. Resolve distributor concerns related to pricing, margins, stock, schemes, logistics, and market competition. Replace or restructure underperforming distributors where required. Maintain strong commercial discipline across the channel. Team Leadership Build, train, and manage a regional distribution sales team. Assign territory-wise targets and monitor daily, weekly, and monthly performance. Guide sales executives in dealer visits, distributor follow-ups, market mapping, and order closures. Conduct regular sales reviews and field visits with the team. Develop strong execution discipline across all regions. Market Intelligence Track competitor pricing, schemes, margins, retailer feedback, and market positioning. Monitor key sports goods players such as Sunrise Sports India Pvt. Ltd., Cosco India Ltd., Nivia Sports / Freewill Sports Pvt. Ltd., Bhalla International / Vinex, Sareen Sports Industries Pvt. Ltd., and Sanspareils Greenlands Pvt. Ltd. Identify product gaps, fast-moving SKUs, slow-moving SKUs, and regional demand patterns. Provide feedback to management on product quality, packaging, pricing, and retailer expectations. Channel Marketing & Brand Positioning Support local market promotions, shop branding, dealer boards, product displays, and tournament-linked retail sales. Work with marketing teams to create dealer schemes, product brochures, price lists, catalogues, and launch campaigns. Build brand confidence among distributors and retailers for a new sports goods brand. Position the products as strong alternatives to leading badminton and pickleball brands. Reporting & Systems Maintain distributor database, dealer database, market coverage reports, and sales pipeline in CRM. Submit regular reports on sales performance, distributor activity, market feedback, competitor schemes, and team productivity. Use data to improve distributor selection, territory planning, stock movement, and sales conversion. Required Qualifications Bachelors degree in Business Administration, Marketing, Sales, Commerce, or a related field. MBA preferred. 10-12 years of relevant experience in sports goods, distribution sales, dealer network management, retail sales, or channel sales. Strong experience in appointing and managing distributors across India. Prior experience in sports goods, footwear, fitness products, sports accessories Required Skills Strong distributor and dealer network development experience. Excellent understanding of Indian sports goods markets and local retail channels. Strong relationships with distributors, wholesalers, retailers, and sports shop owners. Excellent negotiation, communication, and interpersonal skills. Strong team-handling and territory management capability. Good understanding of pricing, margins, schemes, stock rotation, and secondary sales. Ability to position a new brand in a competitive market. Proficiency in CRM and sales management software. Strong analytical and problem-solving skills. Willingness to travel extensively across India for distributor appointments, market visits, dealer meetings, and sales reviews. What we offer? Immense opportunities for growth, personal development & career opportunities. We also champion a workplace culture that thrives on passion, collaboration, efficiency, and innovation. Dynamic Teamwork Environment, Fantastic flexibility Work life balance. Fixed working hours. Five days working Medical Benefits Role: Enterprise Sales Manager Industry Type: IT Services & Consulting Department: Sales & Business Development Employment Type: Full Time, Permanent Role Category: Enterprise & B2B Sales