Marketing Manager

About the Role We are seeking a results-driven and strategic Marketing Manager to lead our marketing initiatives, brand positioning, and demand generation activities. The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns across digital and traditional channels to drive business growth, lead generation, and brand awareness. Key Responsibilities: 1. Digital Marketing 2. Develop and execute comprehensive digital marketing strategies. 3. Manage online campaigns across various platforms to generate qualified leads. 4. Monitor campaign performance and optimize ROI. 5. Performance Marketing 6. Plan and execute paid marketing campaigns across Google, Meta, LinkedIn, and other platforms. 7. Manage campaign budgets and performance metrics. 8. Drive lead acquisition and customer conversion strategies. 9. SEO & SEM 10. Develop SEO strategies to improve organic rankings and website traffic. 11. Manage Google Ads and search engine marketing campaigns. 12. Conduct keyword research and competitor analysis. 13. Social Media Marketing 14. Create and implement social media strategies across platforms. 15. Manage content calendars and engagement activities. 16. Monitor social media analytics and campaign effectiveness. 17. Content Marketing 18. Develop content strategies aligned with business objectives. 19. Coordinate blogs, articles, case studies, website content, and marketing collateral. 20. Ensure consistent brand messaging across all channels. 21. Email Marketing 22. Design and execute email marketing campaigns. 23. Manage audience segmentation and automation workflows. 24. Analyze campaign performance and improve engagement rates. 25. Growth Marketing 26. Identify new growth opportunities and customer acquisition channels. 27. Execute data-driven marketing experiments. 28. Improve customer lifecycle and retention strategies. 29. Brand Management 30. Maintain and enhance brand identity and positioning. 31. Ensure consistency across all marketing communications. 32. Collaborate with internal stakeholders on branding initiatives. 33. Analytics & Reporting 34. Track KPIs and marketing performance metrics. 35. Generate periodic reports and actionable insights. 36. Use data to drive strategic decision-making. Required Skills: 1. Digital Marketing 2. Performance Marketing 3. SEO (Search Engine Optimization) 4. SEM / Google Ads 5. Social Media Marketing 6. Content Marketing 7. Email Marketing 8. Growth Marketing 9. Brand Management 10. Google Analytics 11. Google Search Console 12. Meta Ads Manager 13. Marketing Automation Tools 14. CRM Tools Qualifications: 1. Bachelor's Degree in Marketing, Business Administration, Communications, or related field. 2. MBA in Marketing preferred. 3. Relevant certifications in Google Ads, SEO, Digital Marketing, or Analytics will be an added advantage. 4. Desired Competencies 5. Strong leadership and team management skills. 6. Excellent communication and presentation abilities. 7. Analytical and problem-solving mindset. 8. Budget management experience. 9. Strategic planning and execution capabilities. 10. Ability to work in a fast-paced growth environment. KPIs: 1. Lead Generation Targets 2. Cost Per Lead (CPL) 3. Customer Acquisition Cost (CAC) 4. Website Traffic Growth 5. Conversion Rate Optimization 6. ROAS (Return on Ad Spend) 7. Brand Reach & Engagement 8. Marketing Qualified Leads (MQLs) 9. Revenue Contribution from Marketing