Regional Sales Manager

Job description Machine Procurement, Sales and Service Work closely with Machine Supplier, Supply Chain, Finance, and Marketing teams to deliver superior customer experience. Oversee machine placement, commissioning, and lifecycle performance in collaboration with technical and operations teams. Ensure optimal product-machine fit based on client volume, usage pattern, and commercial viability. Drive Coffee business in OOH Sell and manage the complete Flurys coffee ecosystem, including beans, powders, recipes, and brewing/vending machines (Bean-to-Cup / Automated). Drive B2B sales across HORECA, corporate offices, hospitals, institutions, and premium OOH environments. Track competitor activity, pricing models, and machine placements to inform strategy. 3. Account Management & Consumption Growth Drive throughput maximization (coffee consumption per machine) to ensure profitability and annuity revenue. Maintain strong relationships with procurement heads, F&B directors, facility managers, and admin teams. Conduct regular business reviews with clients to identify upselling, cross-selling, and renewal opportunities. 4. Contracting & Commercial Governance Lead negotiations for machine placement models, leases, AMCs, rate contracts, and credit terms. Ensure compliance with company policies on pricing, margins, credit, and collections. Monitor account profitability and recommend corrective actions where required. Key Result Areas (KRAs) 1. Revenue & Business Growth Achieve 100% or higher of assigned institutional sales targets for coffee and consumables. Deliver consistent month-on-month growth in B2B revenues and active accounts. 2. Machine Placement & Asset Productivity Deploy a minimum of 100 new vending / bean-to-cup machines per quarter in Grade-A institutional locations. Ensure average minimum throughput of30-40 kg of coffee per machine per month, aligned with profitability benchmarks. 3. Account Acquisition & Expansion Onboard 4-6 new high-quality HORECA / institutional accounts per month. Drive repeat consumption and contract renewals across existing key accounts. 4. Service Levels & Customer Experience Maintain more than 99% machine uptime across the installed base. Ensure less than 24-hour turnaround time (TAT) for service-related complaints and escalations. 5. Financial Discipline Ensure 100% collection efficiency within agreed credit terms (typically 30 days). Monitor and control commercial exposures linked to machine placements and long-term contracts. 6. Market Intelligence & Reporting Track and report competitor penetration, pricing, and placement strategies in Delhi-NCR. Maintain accurate MIS on sales, machine performance, throughput, and collections.