Senior Executive - Marketing

Job description Role Overview We are looking for a highly energetic, creative, and execution-focused marketing professional to drive caf activations, regional campaigns, launches, and community engagement initiatives. The role requires someone who can blend on-ground execution with data-driven decision-making to enhance brand visibility, customer engagement, and caf footfalls across regions. The ideal candidate should be agile, collaborative, and capable of managing multiple stakeholders, vendors, and campaigns in a fast-paced retail/F&B environment. Key Responsibilities 1. Campaigns & Brand Activations Plan and execute regional and national marketing campaigns for cafs and store formats. Drive caf launches, promotional activities, and on-ground activations to improve visibility and customer engagement. Conceptualize and execute community-led events targeting audiences such as Gen Z, bikers, corporate groups, dating communities, and youth cohorts. Create impactful activation ideas to make caf launches larger, more engaging, and commercially successful. Coordinate local marketing initiatives including temporary branding boards, highway activations, and regional store branding requirements. 2 Vendor & Agency Management Coordinate with creative and brand teams for artwork, communication, and campaign assets. Manage vendor relationships to ensure timely delivery and high-quality execution under tight timelines. Handle budget approvals and execution for artworks, branding materials, event setups, and activation requirements. Liaise with media vendors and external partners for campaign execution and visibility initiatives. 3. Brand Collaborations & Partnerships Identify and execute strategic collaborations with brands, influencers, ambassadors, and community platforms. Drive partnerships for events and engagement initiatives with platforms, social communities, and lifestyle brands. Build strong relationships with media, influencers, and social media partners to enhance brand presence. 4. Data, ROI & Reporting Track ROI and effectiveness of campaigns, events, activations, and branding initiatives. Analyze campaign performance, customer engagement, and footfall impact using data and insights. Maintain dashboards and reports using Excel and marketing tools to support decision-making. Leverage marketing CRM platforms and advertising tools for campaign optimization and customer engagement tracking. 5. Cross-functional Coordination Work closely with operations, regional teams, caf teams, and internal stakeholders to align on launch plans and activation requirements. Support launch kits, marketing collaterals, and execution readiness for new caf openings and campaigns. Ensure seamless coordination between internal teams and external partners for successful execution. Desired Candidate Profile 1-3 years of experience in Brand Marketing, Activations, Retail Marketing, or F&B Marketing. Strong exposure to on-ground activations, events, partnerships, and caf/retail marketing. Excellent stakeholder management and vendor coordination skills. Strong understanding of social media, influencer collaborations, and digital engagement platforms. Data-driven mindset with strong analytical and Excel skills. Familiarity with advertising platforms, marketing CRM tools, and campaign tracking mechanisms. High energy, creativity, agility, and ability to thrive in a dynamic environment. Strong communication and relationship-building capabilities. Preferred Experience Experience in QSR, caf chains, retail, lifestyle, or consumer-facing brands. Prior experience managing community events, collaborations, and youth-focused campaigns. Exposure to media planning, influencer partnerships, and regional marketing activations will be an advantage.