Marketing Executive

**Marketing Executive** **About the role** We are seeking a dynamic Marketing Executive to drive brand awareness, lead generation, and customer engagement across digital and traditional channels. This role will collaborate closely with product, sales, and creative teams to develop and execute integrated marketing campaigns that deliver measurable results. **Key Responsibilities** - Plan, launch, and optimize multi-channel marketing campaigns (email, social, paid media, events). - Analyze campaign performance using analytics tools; generate insights and actionable recommendations. - Manage content creation schedule, ensuring brand consistency across all touchpoints. - Coordinate with external vendors, agencies, and partners to deliver high‑quality assets on time and within budget. - Support sales enablement by creating collateral, case studies, and sales decks. - Monitor market trends, competitor activity, and customer feedback to inform strategy. **Required Qualifications / Skills** - Bachelor’s degree in Marketing, Communications, Business, or related field. - 3+ years of marketing experience in a B2B or SaaS environment. - Proficiency with marketing automation (e.g., HubSpot, Marketo) and analytics platforms (Google Analytics, Tableau). - Strong written and verbal communication skills; ability to craft compelling copy. - Demonstrated success in managing end‑to‑end campaigns and achieving KPI targets. - Comfortable working cross‑functionally and managing multiple priorities. **Nice to Have** - Experience with SEO/SEM and paid media management. - Familiarity with CRM systems (Salesforce, Pipedrive). - Graphic design skills or experience working with design tools (Adobe Creative Suite, Canva).